Cetera Financial Group

As a financial professional, your success is a direct result of your relationship with your clients. And your clients are with you for one reason: you’re you.

We understand how your success depends on your independence. And just as your business is focused on fostering the success of others, our business is dedicated to cultivating yours. Whether through our comprehensive broker-dealer services, innovative technology, competitive advisory programs or broad product shelf, our support for you, your business, and your clients is founded on choice–starting with the choice of which of our three distinct broker-dealer models is right for you.

Because maintaining your independence isn’t about being alone. It’s about surrounding yourself with the right company.

Grow Your Business with Us



You’re bound to fit in at one of our three broker-dealers, and the choice is yours. If you are a financial professional and are looking for information about joining one of our broker-dealers.

let’s start a conversation

Latest News

Cetera Launches xMA, the Next Generation Managed Account

01.25.2012 more to see the story.

Cetera Financial Group to acquire Genworth Financial Investment Services

01.09.2012 more to see the story.

PrimeVest launches recruiting website to assist financial institutions

01.06.2012 more to see the story.

Cetera's Valerie Brown selected among InvestmentNews Power 20

12.19.2011 more to see the story.

Multi-Financial signs recruitment deal with Pacific West Financial Group

12.06.2011 more to see the story.

Multi-Financial white paper provides insight into key performance drivers of elite advisors

11.23.2011 more to see the story.

Cetera, Financial Services Institute (FSI) Partner

11.02.2011 more to see the story.

PrimeVest signs MB Financial Bank

10.12.2011 more to see the story.

PrimeVest signs StellarOne

10.12.2011 more to see the story.

More news